PROFESSIONAL
EXPERIENCE
Senior Product Marketing Manager, Cambium
Networks Ltd., Chicago, IL2013 - Present
·
Architected, directed and owned the demand generation center that
brought in 30K new leads and created $3.8M of closed won opportunities in
2014. Launched and managed the first marketing automation platform. Managed a
CRM and MAP integration project/team of five.
·
Coordinated PR agency, managed creative, Web IT, translators and
SEM/SEO teams of up to ten people. Authored 30+ pieces of collateral in 2014
for inbound and outbound marketing as well as PR activities for global
regions, including translation into ten languages. Managed budget and
marketing plans.
·
Managed 50+ global campaigns in 2014. Directed dashboard and analysis
of all campaign sources and determined channel effectiveness metrics along
with pipeline contributions. Recommended the most effective campaign/budget
split based on predictive analytics and insights.
·
Collaborated with Product Management and Sales organizations to
create pricing strategies and structure for digital campaigns. Evaluated
marketing campaign ROI with the goal of creating lead nurturing programs and
winning opportunities. A recent campaign generated $800,000 in a 3 weeks
timeframe based on this analysis.
·
Launched and coordinated a global educational web-based program.
Created all promotional collateral and conducted 70+ worldwide events in 2014
that generated 5,000+ leads globally. This thought leadership program was
conducted in five languages and incorporated regional aspects.
·
Directed 40+ global product launches in 2014, developed integrated
digital and traditional strategy and managed marketing, product management,
Channel Partners and operational team to execute the tactical aspects of
launch plans.
·
Developed and executed the largest launch in the history of Cambium
Networks: A new technology platform. This launch laid the foundation for
meeting an aggressive $40M annual revenue goal expected from this platform.
·
Led Channel Partner marketing strategy. Directed the execution of
digital marketing campaigns to support sales and profit objectives of
distributers. Analyzed and improved North America channel partner pipeline
that resulted in additional $5M/Q revenue.
·
Led PR agency to create branding/communication direction for the
Cambium Networks product portfolio globally.
Emily
Goldshteyn
Page 2
Senior Product Marketing Manager
Consultant, S&C Electric Company, Chicago, IL2012 – 2013
·
Owned overall communication strategy and tactics for a multi-million
dollar division. Managed PR agency, Web IT, creative and event logistics
teams of up to 7 people. Developed all collateral and recommended daily
tactics. Controlled and managed marketing plan and budget.
·
Launched a demand generation campaign on company’s website that
generated 5,000 leads and over $1M closed won opportunities. Improved social
media participation by 30% YOY.
·
Owned and coordinated global product launches, generating launch
plans, all collateral and communications.
·
Managed and coordinated national and international industry and
customer events, generated 3,000+ leads and further expanded the S&C
brand in the area of Smart Grid worldwide.
Marketing and Communications Manager,
Infinite Convergence Solutions, Arlington Heights, IL2009 - 2012
·
Launched and architected company’s website, managed PR agency,
creative and website development. Improved SEO, SEM, social and digital media
participation by 120% YOY. Managed budget and marketing plans.
·
Researched and positioned a new line of business that increased the
company’s total revenue by 20% YOY.
·
Identified major target market segments and developed supporting
cost/revenue projection models as well as future personnel needs structure to
support the company’s aggressive growth.
·
Developed and managed a new channel partner program and a vendor
management program. Developed a partner bookings lifecycle that resulted in
additional $3M revenue stream YOY.
·
Performed comprehensive market and competitive analysis through
industry research and in-depth interviews with industry experts and
customers. Developed positioning and growth strategies for new products/channels.
·
Developed and conducted global training programs for cross functional
teams. Developed sales presentations including value propositions, pricing
structures and selling agreements.
Senior Staff Engineer, Motorola,
Messaging Products, Arlington Heights, IL2002 – 2009
·
Led business and software development activities for
SMS/MMS/Messaging Gateway virtual platforms and billing systems from product
definition and launch through post launch. This resulted in increased revenue
stream by 30+% YOY.
Senior Software
Engineer,
Motorola, Core Networks Division, Arlington Heights, IL1997 – 2002
·
Led the design, development and deployment of new technologies
(Over-The-Air, CDMA, TDMA) for SMS and MMS virtual platforms which gave
Motorola an opportunity to capture new market share globally.
Software
Engineer, Motorola, General Systems Sector, Arlington Heights,
IL
1994-1997
·
Designed and implemented a call processing program on the Motorola
Electronic Mobile Exchange switch (EMX2500) which improved the performance of
call processing and improved the product’s capacity.
EDUCATION and PROFESSIONAL DEVELOPMENT
MBA (graduation with Honors), Marketing
concentration, Post University of Connecticut
BS in Math and Computer Science, University Of Illinois at Chicago
Applications:
Salesforce, NetSuite, Eloqua, Pardot, Autopilot, Adobe Illustrator,
Photoshop, Word, Excel, PowerPoint, Visio, Project, Google Analytics,
MailChimp
Technologies/Languages:
Wireless Broadband, Data Analytics, IoT, Cloud Computing,
Virtualization, SAAS, PAAS, SMS, MMS, CDMA, TDMA, GSM, DAS, Small Cell,
Point-To-Point (PTP), Point-To-Multipoint (PMP) and Mesh Architectures,
2G/3G/4G/IMS/LTE TDD, RAN, Core Infrastructure and Backhaul, Wi-Fi, VoLTE,
IPTV
Volunteer in American
Marketing Association, Conversational Russian and Ukrainian